Reprally

Through my founder community work, I connected with a friend building a three-sided marketplace and scaling rapidly. They were looking for someone with experience in both marketplaces and startups. I joined as an AI consultant, and the role quickly expanded — I ended up managing their technical and design teams directly as Head of Product.

Reprally is a three-sided CPG marketplace connecting emerging brands with a network of independent sales reps who get those brands placed and distributed into brick-and-mortar and independently owned retail stores. It sits at the intersection of brand discovery, field sales, and retail distribution.

The biggest was overhauling SLA enforcement — new policies, tracking mechanisms, and data architecture to reduce SLA violations from brands. I also built out self-service portals so brands, reps, and stores could manage more of their own accounts. And I worked through a path toward a more managed marketplace model on the rep side.

One of the things I'm most proud of was helping transform the organization's relationship with AI. I organized an internal hackathon focused on AI development and pushed to get all teams involved — operations, sales, support, not just engineers. The goal was to shift the culture toward being AI-native across the entire organization.